Swiggy wants to challenge Zomato Gold and Piggyback reward program with its own service.
Swiggy, the food delivery startup, is following on the footsteps of Zomato by offering subscription-based service. The Bengaluru-based food delivery firm has announced its foray into the paid subscription-based business with the launch of Swiggy Super, its first ever membership program Also Read - Zomato Intercity food delivery: Now order Biryani from Hyderabad or Rosogollas from Kolkata
The food delivery startup says that Swiggy Super will offer unlimited free deliveries to its customers from across all of its 35,000 restaurants listed on the platform. The free deliveries will be offered irrespective of the distance or time of the day. One of the key benefit with the membership will be that there will be no surge fee for the user and a quicker resolution mechanism through a dedicated customer care team. The new Swiggy Super is priced at Rs 99 to Rs 149 per month and will also be available as a three month subscription plan. Also Read - Zomato discontinues its 'Pro' subscription plans that were introduced during lockdown
wiggy Super is the result of understanding some of customers’ biggest pain points when it comes to food delivery and making it more convenient, affordable and simple
Swiggy Super is the result of understanding some of customers’ biggest pain points when it comes to food delivery and making it more convenient, affordable and simple. In the coming months, we will continue to bring more value through ‘Super’ by adding more benefits and growing the existing offerings on this service,” said Anuj Rathi, Vice President of Product at Swiggy.
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